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Revenue, Orders and Ops come ready-made. Each reads the same metric definitions, so the figure on one screen is always the figure on the next.
Mill Road Homeware
3 sites · Updated 2 minutes ago
Live
Revenue, Last 7 days
Net revenue
£15,708
+10.2% against the previous period
Average order
£38.59
+3.1% against the previous period
Gross margin
52.1%
+1.1% against the previous period
Refunds
£330
−4.2% against the previous period
Revenue per day
This period Previous
Revenue by channel
Best sellers
| Product | Revenue | vs prior |
|---|---|---|
| Stoneware mug, sage | £974 | +12.4% |
| Linen tea towel, set of 2 | £754 | +8.1% |
| Oak serving board | £644 | -2.3% |
| Enamel colander | £565 | +5.6% |
| Beeswax candle, tall | £456 | +19.2% |
Revenue, Last 30 days
Net revenue
£67,207
+13.1% against the previous period
Average order
£38.60
+3.9% against the previous period
Gross margin
51.5%
+1.1% against the previous period
Refunds
£1,411
−6.2% against the previous period
Revenue per day
This period Previous
Revenue by channel
Best sellers
| Product | Revenue | vs prior |
|---|---|---|
| Stoneware mug, sage | £4,167 | +12.4% |
| Linen tea towel, set of 2 | £3,226 | +8.1% |
| Oak serving board | £2,755 | -2.3% |
| Enamel colander | £2,419 | +5.6% |
| Beeswax candle, tall | £1,949 | +19.2% |
Revenue, Last 90 days
Net revenue
£204,082
+14.1% against the previous period
Average order
£38.60
+3.9% against the previous period
Gross margin
51.2%
+0.8% against the previous period
Refunds
£4,286
−6.2% against the previous period
Revenue per week
This period Previous
Revenue by channel
Best sellers
| Product | Revenue | vs prior |
|---|---|---|
| Stoneware mug, sage | £12,653 | +12.4% |
| Linen tea towel, set of 2 | £9,796 | +8.1% |
| Oak serving board | £8,367 | -2.3% |
| Enamel colander | £7,347 | +5.6% |
| Beeswax candle, tall | £5,918 | +19.2% |
Orders, Last 7 days
Orders
390
+8.3% against the previous period
Dispatched on time
97.3%
+1.9% against the previous period
Pick to dispatch
4.6 h
−11.5% against the previous period
Return rate
3.2%
−1.0% against the previous period
Orders per day
This period Previous
Time to dispatch
Latest orders
| Order | Value | Status |
|---|---|---|
| #48213 | £64.50 | Packed |
| #48212 | £18.00 | Collected |
| #48211 | £412.80 | Picking |
| #48210 | £39.90 | Dispatched |
| #48209 | £121.25 | Dispatched |
Orders, Last 30 days
Orders
1,697
+9.2% against the previous period
Dispatched on time
96.7%
+1.9% against the previous period
Pick to dispatch
4.9 h
−9.5% against the previous period
Return rate
3.2%
−0.8% against the previous period
Orders per day
This period Previous
Time to dispatch
Latest orders
| Order | Value | Status |
|---|---|---|
| #48213 | £64.50 | Packed |
| #48212 | £18.00 | Collected |
| #48211 | £412.80 | Picking |
| #48210 | £39.90 | Dispatched |
| #48209 | £121.25 | Dispatched |
Orders, Last 90 days
Orders
5,357
+11.6% against the previous period
Dispatched on time
96.7%
+1.4% against the previous period
Pick to dispatch
4.9 h
−8.5% against the previous period
Return rate
3.4%
−0.8% against the previous period
Orders per week
This period Previous
Time to dispatch
Latest orders
| Order | Value | Status |
|---|---|---|
| #48213 | £64.50 | Packed |
| #48212 | £18.00 | Collected |
| #48211 | £412.80 | Picking |
| #48210 | £39.90 | Dispatched |
| #48209 | £121.25 | Dispatched |
Ops, Last 7 days
Support tickets
86
−24.6% against the previous period
First reply
2.2 h
−11.5% against the previous period
Stock-outs
2
−25.3% against the previous period
Staff hours
441
+2.1% against the previous period
Support tickets per day
This period Previous
Stock cover by location, days
Alerts
| Rule | Fired | State |
|---|---|---|
| Stoneware mug below 40 units | Today 09:12 | Open |
| Refunds above £200 in a day | Yesterday | Resolved |
| First reply over 4 hours | Mon 15:40 | Resolved |
| Card terminal offline | Sat 11:05 | Resolved |
| Wholesale order over £1,000 | Fri 16:22 | Noted |
Ops, Last 30 days
Support tickets
392
−19.2% against the previous period
First reply
2.4 h
−12.5% against the previous period
Stock-outs
2
−25.3% against the previous period
Staff hours
1,473
+2.1% against the previous period
Support tickets per day
This period Previous
Stock cover by location, days
Alerts
| Rule | Fired | State |
|---|---|---|
| Stoneware mug below 40 units | Today 09:12 | Open |
| Refunds above £200 in a day | Yesterday | Resolved |
| First reply over 4 hours | Mon 15:40 | Resolved |
| Card terminal offline | Sat 11:05 | Resolved |
| Wholesale order over £1,000 | Fri 16:22 | Noted |
Ops, Last 90 days
Support tickets
1,171
−24.7% against the previous period
First reply
2.4 h
−12.5% against the previous period
Stock-outs
2
−33.3% against the previous period
Staff hours
4,156
+2.1% against the previous period
Support tickets per week
This period Previous
Stock cover by location, days
Alerts
| Rule | Fired | State |
|---|---|---|
| Stoneware mug below 40 units | Today 09:12 | Open |
| Refunds above £200 in a day | Yesterday | Resolved |
| First reply over 4 hours | Mon 15:40 | Resolved |
| Card terminal offline | Sat 11:05 | Resolved |
| Wholesale order over £1,000 | Fri 16:22 | Noted |
Revenue
Net revenue after refunds and processor fees, by channel and by site, against the same period before. Average order, gross margin from your real costs, and the best sellers that drove it.
- Net revenue
- Average order
- Gross margin
- Refunds
- Revenue by channel
- Best sellers
Orders
How much work came in and how fast it went out. Orders by day, time from paid to dispatched, returns, and a live list of the orders still waiting.
- Orders
- Dispatched on time
- Pick to dispatch
- Return rate
- Time to dispatch
- Latest orders
Ops
The things that go wrong quietly. Support tickets and first reply time, stock-outs and days of cover by location, staff hours, and every alert that fired.
- Support tickets
- First reply
- Stock-outs
- Staff hours
- Stock cover by location
- Alerts
What happens when you are not looking at it
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Send a read-only link to an investor, a landlord or a site manager. Links can expire, hide revenue, or show one site only. They never use a seat.
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Set one alert 3 min
Choose the number you would want a phone call about. Halvard suggests a threshold from your own last eight weeks.
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Share the Monday view 2 min
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